Finanzfluss is a well-known financial YouTube channel that specializes in presenting financial topics in an understandable and accessible way. The channel's videos cover a wide range of topics, from budgeting and saving to stock trading and retirement planning. Particular emphasis is placed on conveying the content in a practical and realistic way. The channel now has more than 1.14 million subscribers. (as of June 2023)
The ETF Search
The central entry point of ETF Informer is the ETF search, which allows users to search and filter for suitable ETFs using extensive search parameters.
In addition, an initial comparison between the search results is possible; for example, based on distribution type, fund volume, annual returns, performance and more.
The profile page of an ETF
More in-depth information such as basic information about the ETF, price history, composition, past returns, sustainability and more is provided on an ETF's individual profile page.
The large amount of information is presented in a clear and structured manner, so that users can quickly and easily grasp the information that is relevant to them.
Users can compare all details of different ETFs
Users can add ETFs for comparison via the search and profile page.
The interface was designed to be as intuitive and space-saving as possible, especially for mobile devices, without sacrificing information.
Thus, it is possible to pin an ETF in one column in order to select another ETF for comparison on the opposite column. By swiping within the column it is possible to switch between the selected ETFs.
Mobile first design for better user centricity
The mobile-first approach was critical to the success of the project, as the majority of financial flow visitors visit the site on their smartphones.
Wireframes and designs were first conceived for mobile devices and then adapted for larger screens.